What the full playbook contains
The finished PDF will publish Veltris’s canonical content brief v3: intent classification, SERP feature map, outline rules, internal link targets, SME interview prompts, and the editorial QA gate we run before a URL is allowed to index. You are seeing the outline and framing only on the web until the anonymised client examples clear legal.
How we use briefs internally
Briefs are contracts between growth and product marketing. If a brief cannot answer “what would a qualified reader do next?” in one sentence, we rewrite before a writer is staffed.
TODO before publishing the long-form PDF
// TODO: Verify with client legal before publishing — anonymised excerpts, competitor screenshots, and Search Console crops.